This Is a Post About Taylor Swift. We Expect a Lot of Hits.
AMC hopes to strike gold again as the phenomenon returns to the screen to tout a new record
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AMC Theaters
Ads, Ads, & More Ads
Going to the movies becomes an ever more commercial exercise
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Will Moviegoers Really Pay a “Premium” For Better Seats?
The economics of premium pricing, coming soon to a theater near you
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The Last Picture Show
With Regal shuttering and more blockbuster delays, the movies are in big trouble
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Will ‘Mulan’ Make Money?
Our informal napkin math says it will
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Mask on, Moviegoers
How AMC Theaters learned to stop worrying and love the mask
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COVID-19 Has Already Changed Moviegoing
Theater chains are paying the Troll Toll, and trying to figure out what’s next
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Movie Theaters are Dead. Long Live Movie Theaters!
Filmgoing is done for now. But is it done for?
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