Dark Word #019: Sadie Hartmann, Sadie Hartmann
Shop talk! Philip digs into the nitty gritty of marketing a horror book
As the operator of her own small press, Dark Hart Books, Sadie Hartmann has developed deep expertise in the marketing of this genre. Here she chats with Philip Fracassi about building a “bookstagram” presence (her Mother Horror persona boasts over 21,000 followers), where Stephen King is an active follower, and also talks our agorophobic host through the phenomenon of BookTok.
Hartmann also operates the Nightworms book club, which curates packages of horror related books and merch. She reviews horror for SCREAM magazine and Cemetery Dance Online and is a voting member of the Horror Writers Association. And yeah … “whatever happened to old-school professionalism?” An insightful, practical guide to earning attention for your craft.
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